Jets quarterback Joe Namath made an appearance three days before the Super Bowl at the Miami Touchdown Club and brashly guaranteed a victory. His team backed up his words by controlling most of the game, and built a 16–0 lead through the fourth quarter off of a touchdown run by Matt Snell and three field goals by Jim Turner. Colts quarterback Earl Morrall threw three interceptions before being replaced by Johnny Unitas, who then led Baltimore to its only touchdown during the last few minutes of the game. Namath, who completed 17 out of 28 passes for 206 yards, was named the Super Bowl's Most Valuable Player, despite not throwing a touchdown pass in the game or any passes at all in the fourth quarter.

This Super Bowl III program is in good condition with no creases or rips, but does have a bit of surface paper loss just under the "U" on the cover as shown in photos.